Market Development Branch


The mission of the Market Development Branch is to facilitate the development of the agricultural industry, consisting of commodity groups of agricultural producers and food processors, through the expansion of new and existing markets.  This branch assists Hawaii producers by sponsoring or participating in numerous projects and activities.




  • Buy Local, It Matters – Eat Local Food Hacks – COMING SOON! 
  • Top 10 Imported Commodities to Hawaii – Provides data for local farmers who wish to grow and replace these imported foods.

    This data was calculated by HDOA’s Research Statisticians tracking and analyzing imported commodities from air freight and cargo shipping manifests. This data can be used to help farmers fill gaps in Hawaii’s local food markets and encourage residents to buy local foods. Please note that import weights were collected from the shipping manifests and may lack detail and quality, however the rankings, based on the numbers we were able to capture, are accurate.


group photo

  • The Market Development Branch won 2nd Place for Booth Design in the Multiple Exhibit Category at the Hawaii Lodging, Hospitality and Foodservice Expo held on July 8 & 9! Congratulations!


made with aloha

  • The Made in Hawaii with Aloha branding program (MIHA) is managed by the Hawaii Department of Agriculture (HDOA) and is promoted jointly by HDOA, Hawaii Department of Business, Economic Development and Tourism (DBEDT), and the Chamber of Commerce of Hawaii (CoC). The MIHA branding program was established to protect the integrity and value of authentic Hawaii branded products and to identify those products made in Hawaii from products made elsewhere yet called made in Hawaii.  Products labeled with the MIHA logo comply with the provisions of Hawaii Revised Statutes (HRS) §486-119 Hawaii-made products.
  • Seals of Quality – represents the cream of the crop of Hawaii’s agricultural producers
  • Market Research



TRADE SHOWS         

HDOA coordinates trade shows on the Mainland, Japan, Canada and Europe:

  • The World Food and Beverage Great Expo (FABEX) 2016 – Tokyo Big Sight, Tokyo, Japan – April 13-15, 2016, (Japanese)
  • The International Food Ingredients and Additives Exhibition – Tokyo Big Sight, Tokyo, Japan – May 18-20, 2016,
  • Tokyo Café Show and Conference 2016 – Tokyo Big Sight, Tokyo, Japan – June 14-16, 2016,
  • PMA Fresh Summit Convention & Summit – Orlando, Florida – October 14-16, 2016,



  1. a Hawaii producer of an agricultural product or a manufacturer of a food product looking for promotional assistance or a market for your product, or
  2. a company wanting to be included or update information in our Hawaii Agriculture & Food Products Directory; fill out our Product Registration Form, or
  3. an individual or firm engaged in marketing an agriculture or food product from Hawaii and needing marketing information, or
  4. a non-profit agricultural or food manufacturing commodity association needing assistance in generic product promotion.


Hawaii Department of Agriculture
Agricultural Development Division
Market Development Branch
1428 South King Street
Honolulu, HI, 96814-2512

Phone: (808) 973-9595
Fax: (808) 973-9590