Market Development Branch

The mission of the Market Development Branch is to facilitate the development of the agricultural industry, consisting of commodity groups of agricultural producers and food processors, through the expansion of new and existing markets.  This branch assists Hawaii producers by sponsoring or participating in numerous projects and activities.


MARKETING PROGRAMS

mkt

 

 

 

Hawaii heavily depends on imported food. We need to increase local production and food security. Keep our money and jobs in Hawaii. We promote “Buy Local It Matters” campaign!

 

mkt2“Seal of Quality” Branding Program. True Hawaii-grown or Hawaii-made premium products with over 51% Hawaii ingredients will qualify for the program. Asian market loves official credential.

 

mkt3Differentiate Hawaii products from products made elsewhere yet called Made in Hawaii. 51% or more cost must be incurred in the state

 

 

 


TRADE SHOWS & EVENTS    

HDOA coordinates following trade shows in Hawaii, mainland and global markets in 2017.


Use a quick & easy on-line booth application form to express your intention to participate. One of our mkt4representatives will contact you to discuss about qualification and application fee.           APPLY NOW!

 


FUNDING 

 

EXPORT ASSISTANCE

mkt6

We work with Western United States Agricultural Trade Association (WUSATA). We help agribusinesses explore, enter and expand into the global market place

LIST OF WUSATA ACTIVITIES FOR 2017 (TBA)

  • Gulf Food Show, Dubai (February)
  • HOFEX, Hong Kong (May)
  • JAPAN Inbound Buyers Mission to Honolulu (June)
  • KOREA Inbound Buyers Mission to Honolulu (July)
  • ASEAN Inbound Buyers Mission to Honolulu (August)
  • Taiwan Inbound Buyers Mission to Honolulu (August)
  • Canada Inbound Buyers Mission to Honolulu (September)

For more information on those activities, check WUSATA website.

https://www.wusata.org/


PROJECTS

Buy Local, It Matters Vegetable and Fruits Seasonality Chart

Hawaii Agricultural and Food Products Directory : A database of Hawaii agricultural producers and products

Farmers’ Market Listing : The most comprehensive listing of farmers’ markets around the state.

 


RESOURCES

Buy Local, It Matters – Eat Local Food Hacks

Top 10 Imported Commodities to Hawaii

Provides data for local farmers who wish to grow and replace these imported foods.

Foodland Super Market’s Eat Local Tuesdays kick off

Funding provided through an HDOA grant for high school students to help promote local foods in in-store sampling activities.

Ag Calendar 

A listing of future ag-related events

Breadfruit- From Tree to Consumer (2014)

Breadfruit Marketing Materials

Breadfruit Informational Video


PLEASE CONTACT US IF YOU ARE:

  1. a Hawaii producer of an agricultural product or a manufacturer of a food product looking for promotional assistance or a market for your product, or
  2. a company wanting to be included or update information in our Hawaii Agriculture & Food Products Directory; fill out our Product Registration Form, or
  3. an individual or firm engaged in marketing an agriculture or food product from Hawaii and needing marketing information, or
  4. a non-profit agricultural or food manufacturing commodity association needing assistance in generic product promotion.

 

CONTACTmkt7

Hawaii Department of Agriculture
Agricultural Development Division
Market Development Branch
1428 South King Street
Honolulu, HI, 96814-2512

Phone: (808) 973-9595
Fax: (808) 973-9590
E-mail: hdoa.md@hawaii.gov