Market Development Branch
The mission of the Market Development Branch is to facilitate the development of the agricultural industry, consisting of commodity groups of agricultural producers and food processors, through the expansion of new and existing markets. This branch assists Hawaii producers by sponsoring or participating in numerous projects and activities.
- WUSATA 2015 Branded Program accepting applications for cost reimbursement assistance for export marketing.
PROJECTS AND ACTIVITIES
- The Market Development Branch won 2nd Place for Booth Design in the Multiple Exhibit Category at the Hawaii Lodging, Hospitality and Foodservice Expo held on July 8 & 9! Congratulations!
- Foodland Super Market’s Eat Local Tuesdays kick off – Funding provided through an HDOA grant for high school students to help promote local foods in in-store sampling activities.
- The Made in Hawaii with Aloha branding program (MIHA) is managed by the Hawaii Department of Agriculture (HDOA) and is promoted jointly by HDOA, Hawaii Department of Business, Economic Development and Tourism (DBEDT), and the Chamber of Commerce of Hawaii (CoC). The MIHA branding program was established to protect the integrity and value of authentic Hawaii branded products and to identify those products made in Hawaii from products made elsewhere yet called made in Hawaii. Products labeled with the MIHA logo comply with the provisions of Hawaii Revised Statutes (HRS) §486-119 Hawaii-made products.
- Ag Calendar – a listing of future ag-related events
- Hawaii Agricultural and Food Products Directory – A database of Hawaii agricultural producers and products
- Farmers’ Market Listing – the most comprehensive listing of farmers’ markets around the state.
- Seals of Quality – represents the cream of the crop of Hawaii’s agricultural producers
- Buy Local, It Matters Campaign – aims to encourage residents to support Hawaii farmers by making conscious decisions to purchase locally grown produce
- Buy Local, It Matters Product Availability Chart
- USDA National Organic Certification Cost-Share Program for interested organic producers or handlers
- Western United States Agricultural Trade Association (WUSATA) projects – Export assistance for 13 states in Western U.S. region.
- Hawaii State Farm fair exhibits and County fairs on each of the Neighbor Islands
- product promotion programs with commodity groups such as tropical flowers, coffee, pineapple, papaya, nursery plants and manufactured foods
- Market Research
REPORTS FUNDED BY THE MARKET DEVELOPMENT BRANCH
- Breadfruit- From Tree to Consumer (2014)
- Breadfruit Marketing Materials
- Breadfruit Informational Video
HDOA coordinates trade shows on the Mainland, Japan, Canada and Europe:
- The World Food and Beverage Great Expo (FABEX) 2016 – Tokyo Big Sight, Tokyo, Japan – April 13-15, 2016, fabex.jp (Japanese)
- The International Food Ingredients and Additives Exhibition – Tokyo Big Sight, Tokyo, Japan – May 18-20, 2016, ifiajapan.com/2016/en/
- Tokyo Café Show and Conference 2016 – Tokyo Big Sight, Tokyo, Japan – June 14-16, 2016, http://cafeshow.jp/en
- PMA Fresh Summit Convention & Summit – Orlando, Florida – October 14-16, 2016, http://www.pma.com/events/freshsummit
PLEASE CONTACT US IF YOU ARE:
- a Hawaii producer of an agricultural product or a manufacturer of a food product looking for promotional assistance or a market for your product, or
- a company wanting to be included or update information in our Hawaii Agriculture & Food Products Directory; fill out our Product Registration Form, or
- an individual or firm engaged in marketing an agriculture or food product from Hawaii and needing marketing information, or
- a non-profit agricultural or food manufacturing commodity association needing assistance in generic product promotion.
Hawaii Department of Agriculture
Agricultural Development Division
Market Development Branch
1428 South King Street
Honolulu, HI, 96814-2512
Phone: (808) 973-9595
Fax: (808) 973-9590