Market Development Branch

The Department of Agriculture’s Market Development Branch facilitates the development of the agricultural industry through the expansion of new and existing markets. The team develops and identifies opportunities for Hawaii’s agricultural industry through the strategic use of promotions, grants, community outreach, tradeshows and educational missions locally, domestically (US Mainland) and internationally.

Promoting export growth of agricultural commodities from the state, the Hawaii Department of Agriculture leverages its “Made in Hawaii,” “Grown in Hawaii” and “Seal of Quality” branding programs. These programs provide consumers with assurance that the premium products are genuine, authentically Hawaii-grown or Hawaii-made and are guaranteed and certified by the State of Hawaii.

The HDOA’s Market Development Branch also manages two very successful grant programs:

Micro Grants For Food Security Program (MGFSP) are designed for small-scale gardening, herding and livestock operations to increase the quantity and quality of locally grown food in food-insecure communities.

Specialty Crops Block Grant Program (SCFSP) supports projects that provide the highest measurable benefits or return-on-investment to the specialty crop industry segment in Hawai‘i. Projects must enhance the competitiveness of Hawai‘i-grown specialty crops, in either the domestic or foreign markets. Preference is given to projects that measurably increase the production and/or consumption of specialty crops, and/or foster the development of fledging crops and organic operations.

Hawaii seal of Quality logo Made in Hawaii with Aloha logo

The “Seal of Quality” Branding Program highlights genuine Hawaii-grown or Hawaii-made premium products. Find them by looking for our seal. Apply today!


We need to increase local production and food security! Keep our money and jobs in Hawaii! MDB promotes “Buy Local It Matters”


MDB supports products Made in Hawaii with Aloha! 51% of costs must be incurred in the state. Apply today!


      Affix this logo to produce and floriculture that is  grown in Hawaii.

      Apply today!



Micro Grant for Food Security Program MGFSP      Specialty Crop Block Grant Program SCBGP




Support Hawaii’s farmers! View our brief listing of Farmers Markets or for more information visit and .




If you have a Hawaii-grown or Hawaii-made product and would like to be added to this listing, please visit the database.




MDB Coordinates the following trade shows in Hawaii, the mainland and in global markets. This is a great way to gain connections, make leads, and find new opportunities. Use a quick and easy online booth application form to express your intention to participate. MDB will contact you to discuss the qualifications and application fee. Complete a booth application form to express your interest.

WUSATA (Western United States Trade Association)

Participate in one of the activities below for help to explore, enter, and expand into the global marketplace. For more information about these activities, check the WUSATA website:

  • Australia Retail Inbound Mission to CO, HI (October 10-16)


SCBGP Webinar

Marketing Assistance

Dish Aloha

Breadfruit Best Practices


BLIM Seasonality Chart

BLIM Eat Local Food Hacks

Weekly spotlights featuring Hawaii Seal of Quality members!


List of Agricultural Associations (updated Jan. 2023)



Picture of Marketing Staff

From left: Anissa Estrella, Yukashi Smith, Andrew Phomsouvanh

Hawaii Department of Agriculture
Agricultural Development Division
Market Development Branch
1428 South King Street
Honolulu, HI, 96814-2512

Phone: (808) 973-9595
Fax: (808) 973-9590
E-mail: [email protected]