Market Development Branch

The mission of the Market Development Branch is to facilitate the development of the agricultural industry, consisting of commodity groups of agricultural producers and food processors, through the expansion of new and existing markets. This branch assists Hawaii producers by sponsoring or participating in numerous projects and activities.

MARKETING PROGRAMS

Buy Local, It Matters logo

 

 

 

Hawaii heavily depends on imported food. We need to increase local production and food security. Keep our money and jobs in Hawaii. We promote “Buy Local It Matters” campaign!

 

Hawaii seal of Quality logo“Seal of Quality” Branding Program. True Hawaii-grown or Hawaii-made premium products with over 51% Hawaii ingredients will qualify for the program. Asian market loves official credential.

 

Made in Hawaii with Aloha logoDifferentiate Hawaii products from products made elsewhere yet called Made in Hawaii. 51% or more cost must be incurred in the state

 

 

 


 

 picture of mixed veggies

Hawaii Agriculture & Food Products Directory

 

Looking for sources of Hawaii-Grown, Hawaii-Made agricultural products?

 

HDOA has upgraded the searchable database of local farmers, vendors and products. 

 

If you have a Hawaii-grown or Hawaii-made product and would like to be  added to this listing please go to this database.

 

WHAT’S NEW!

 

Sponsorship and Product Promotion RFP

The Market Development Branch has opened the Sponsorship and Product Promotion RFP (SPP21) request for proposals from Hawai`i-registered non-profit agricultural associations and non-profit commodity organizations for sponsorships and product promotion activities that will be conducted within the State. SPP21 will consider marketing activities conducted out-of-state that enhance the competitiveness of Hawai`i agricultural products and provide extraordinary benefit to the members of the non-profit association or non-profit commodity organization.

Information on the grant, applications and qualifications is available at the State Procurement Office website at: https://hands.ehawaii.gov/hands/opportunities/opportunity-details/20207

Note that proposals must emailed to [email protected]  and received by the Hawai`i Department of Agriculture, Market Development Branch, by the deadline of Noon, Monday, June 7, 2021

A complete application includes:

1) Project Template proposal in MS Word;

2) Exhibit A – Contact and Title Page; and

3) Exhibit C – Endorsement Statement

Letters of Support are encouraged and must be emailed to [email protected] and received by the HDOA/MDB by the deadline of Noon, Monday, June 7, 2021

To view and download the Notice to Bidders, go to: https://hdoa.hawaii.gov/add/files/2021/05/Notice-To-Bidders_SPP21.pdf

Questions regarding this program may be sent to: [email protected]

 

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Marketing Assistance Zoom Session

The Market Development Branch held a Zoom session on the Hawaii Seals of Quality Program, Made in Hawaii with Aloha program, and other marketing assistance programs. To view the Zoom session, go to the HDOA YouTube channel at: https://youtu.be/3IBCEY4_5Nc

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EAT LOCAL CAMPAIGN ON HI NOW

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New land availability fact sheet available for all islands

GoFarm Hawai‘i and The Kohala Center collaborated to publish a land availability fact sheet to help farmers identify land they can lease or purchase in every county. The fact sheet is available to view and download:  https://drive.google.com/file/d/0B56HBPH-y_7pTTcwV0p2N0lqeWFCXzJGci1FejlHalJuRFlF/view

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DISH ALOHA VIDEOS

Anissa Estrella, former staff member of the Market Development Branch, produced several videos to promote locally grown and produced foods. View the videos.

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BUY LOCAL, IT MATTERS PSAs

HDOA has produced several public service announcements for the Buy Local, It Matters campaign to encourage consumers to increase their consumption of locally grown foods and to support our Hawaii farmers. 
View the PSAs.

 

TRADE SHOWS & EVENTS

HDOA Coordinates the following trade shows in Hawaii, mainland and global markets in 2020.Don’t miss this golden opportunity to be a part of Hawaii Pavilion in the major food trade shows!

Trade shows 2021

 

Use a quick & easy on-line booth application form to express your intention to participate. One of our representatives will contact you to discuss about qualification and application fee.           APPLY NOW!

 


FUNDING

 

WUSATA logo

 

LIST OF WUSATA ACTIVITIES FOR 2021

We work with Western United States Agricultural Trade Association (WUSATA). We help agribusinesses explore, enter and expand into the global market place

  • Japan Virtual Trade Mission (February 9)
  • Korea Outbound Mission to Seoul (May 10-12)
  • ASEAN Specialty Beverage Inbound Mission to AK, HI (June 21-25)
  • Korea Retail Inbound Trade Mission to OR & HI (June 7-11)
  • Taiwan Retail Gifts/Packaging Outbound Trade Mission (June 7-11)
  • China Consumer Oriented Inbound Trade Mission to WA, HI (July 25-30)
  • Australia Retail Inbound Mission to CO, HI (October 10-16)

For more information on those activities, check WUSATA website: https://www.wusata.org/

 


PROJECTS


RESOURCES


PLEASE CONTACT US IF YOU ARE:

Hawaii producer of an agricultural product or a manufacturer of a food product looking for promotional assistance or a market for your product, or:

  • company wanting to be included or update information in our Hawaii Agriculture & Food Products Directory; fill out our Product Registration Form, or
  • an individual or firm engaged in marketing an agriculture or food product from Hawaii and needing marketing information, or
  • a non-profit agricultural or food manufacturing commodity association needing assistance in generic product promotion.

CONTACT

  • Hawaii Department of Agriculture

    From left: Andrew Phomsouvanh, Nicole Pfeffer, Sharon Hurd, Marci Clingan, Karen Sur, Yukashi Smith

    Agricultural Development Division
    Market Development Branch
    1428 South King Street
    Honolulu, HI, 96814-2512

  • Phone: (808) 973-9595
    Fax: (808) 973-9590
    E-mail: [email protected]