Market Development Branch

The mission of the Market Development Branch is to facilitate the development of the agricultural industry, consisting of commodity groups of agricultural producers and food processors, through the expansion of new and existing markets. This branch assists Hawaii producers by sponsoring or participating in numerous projects and activities.


Buy Local, It Matters logo




Hawaii heavily depends on imported food. We need to increase local production and food security. Keep our money and jobs in Hawaii. We promote “Buy Local It Matters” campaign!


Hawaii seal of Quality logo“Seal of Quality” Branding Program. True Hawaii-grown or Hawaii-made premium products with over 51% Hawaii ingredients will qualify for the program. Asian market loves official credential.


Made in Hawaii with Aloha logoDifferentiate Hawaii products from products made elsewhere yet called Made in Hawaii. 51% or more cost must be incurred in the state





 picture of mixed veggies

Hawaii Agriculture & Food Products Directory


Looking for sources of Hawaii-Grown, Hawaii-Made agricultural products?


HDOA has upgraded the searchable database of local farmers, vendors and products. 


If you have a Hawaii-grown or Hawaii-made product and would like to be  added to this listing please go to this database.



Specialty Crop Block Grants for Honeybees/Honey Production

The Hawai`i Department of Agriculture (HDOA), Agricultural Development Division, is seeking proposals for a new Specialty Crop Block Grant Program for projects that enhance the competitiveness of Hawaiian honey and/or honeybees in either the domestic or foreign markets. [Request for Proposals RFP-22-01-MDB (RFP)]

All proposals including all attachments must be submitted electronically in Word format and must be emailed to [email protected] and received by the HDOA’s Agricultural Development Division, no later than 12:00 Noon Hawaii Standard Time on November 19, 2021. The official time of receipt of proposals shall be determined by the HDOA’s time clock, and NOT by the time the offeror electronically sends its proposal. Offerors are encouraged to take appropriate measures to ensure timely receipt of proposals. Proposals received after the deadline of 12:00 Noon. H.S.T. shall not be processed by staff or reviewed by the evaluation committee.

A copy of the RFP is available online at In addition, to request or inspect a copy of the RFP, or for further information, interested parties may contact Karen Sur, Phone: (808) 973-9579 or email.

Marketing Assistance Zoom Session

The Market Development Branch held a Zoom session on the Hawaii Seals of Quality Program, Made in Hawaii with Aloha program, and other marketing assistance programs. To view the Zoom session, go to the HDOA YouTube channel at:




New land availability fact sheet available for all islands

GoFarm Hawai‘i and The Kohala Center collaborated to publish a land availability fact sheet to help farmers identify land they can lease or purchase in every county. The fact sheet is available to view and download:



Anissa Estrella, former staff member of the Market Development Branch, produced several videos to promote locally grown and produced foods. View the videos.



HDOA has produced several public service announcements for the Buy Local, It Matters campaign to encourage consumers to increase their consumption of locally grown foods and to support our Hawaii farmers. 
View the PSAs.



HDOA Coordinates the following trade shows in Hawaii, mainland and global markets in 2022.Don’t miss this golden opportunity to be a part of Hawaii Pavilion in the major food trade shows!

Trade shows 2022


Use a quick & easy on-line booth application form to express your intention to participate. One of our representatives will contact you to discuss about qualification and application fee.           APPLY NOW!







We work with Western United States Agricultural Trade Association (WUSATA). We help agribusinesses explore, enter and expand into the global market place

  • Japan Virtual Trade Mission (February 9)
  • Korea Outbound Mission to Seoul (May 10-12)
  • ASEAN Specialty Beverage Inbound Mission to AK, HI (June 21-25)
  • Korea Retail Inbound Trade Mission to OR & HI (June 7-11)
  • Taiwan Retail Gifts/Packaging Outbound Trade Mission (June 7-11)
  • China Consumer Oriented Inbound Trade Mission to WA, HI (July 25-30)
  • Australia Retail Inbound Mission to CO, HI (October 10-16)

For more information on those activities, check WUSATA website:





Hawaii producer of an agricultural product or a manufacturer of a food product looking for promotional assistance or a market for your product, or:

  • company wanting to be included or update information in our Hawaii Agriculture & Food Products Directory; fill out our Product Registration Form, or
  • an individual or firm engaged in marketing an agriculture or food product from Hawaii and needing marketing information, or
  • a non-profit agricultural or food manufacturing commodity association needing assistance in generic product promotion.


  • Hawaii Department of Agriculture

    From left: Andrew Phomsouvanh, Nicole Pfeffer, Sharon Hurd, Marci Clingan, Karen Sur, Yukashi Smith

    Agricultural Development Division
    Market Development Branch
    1428 South King Street
    Honolulu, HI, 96814-2512

  • Phone: (808) 973-9595
    Fax: (808) 973-9590
    E-mail: [email protected]