Agricultural Development Division

The Agricultural Development Division (ADD) serves to promote the economic viability of commercial agriculture in Hawaii by sponsoring joint marketing programs for agricultural products with high revenue growth potentials; facilitating the development and expansion of marketing opportunities for targeted agricultural and processed products; and providing timely, accurate and useful statistics.

The division includes:

Market Development Branch

Market Analysis and News Branch


If you are looking for the Agribusiness Development Corporation (ADC), an attached agency to HDOA, please click here.

ADD Programs and Resources:

  • Seals of Quality Program
    The flagship marketing program for the Department of Agriculture to promote Hawaiian high quality products
  • Made in Hawaii with Aloha Program Differentiate Hawaii products from products made elsewhere yet called Made in Hawaii. 51% or more cost must be incurred in the state


Agricultural Development Division