Agricultural Development Division

The Buy Fresh, Buy Local campaign is now the Buy Local, It Matters campaign that aims to encourage residents to support Hawaii farmers by making conscious decisions to purchase locally grown produce.

This campaign began as a joint project involving the University of Hawaii College of Tropical Agriculture and Human Resources (CTAHR), the Hawaii Farm Bureau Federation and the Hawaii Department of Agriculture in 2005.  As a community service the Hawaii Medical Service Association (HMSA) also sponsors the printing of the Buy Fresh – Buy Local Seasonality Chart, which contains information on when local produce is in season.

• View Buy Local, It Matters Public Service Announcements
• View the Hawaii farmers featured in our Buy Local, It Matters campaign

• View and download the Seasonality Chart